Digital & Branding Consultant – Coucou Nails
Created full brand identity, responsive website with booking system, and print materials for a new beauty salon in Metz.
I blend **Tech Leadership** with project management expertise to drive transversal digital transformation projects, from strategy to implementation.

Services
Custom solutions combining **Tech Leadership**, strategic project management, and technical knowledge.
End-to-end management of complex projects (IT, marketing, communication), coordination of multidisciplinary teams, and change management.
Development and deployment of high-performing digital communication strategies and creation of editorial calendars.
Expertise in managing and optimizing web platforms (CMS, Intranet) and deploying innovative, tailor-made solutions.
My Approach
I bring a crucial blend of skills essential for successful digital transformation.
Setting up and tracking KPIs, dashboards, and digital diagnostic tools for informed decision-making.
Training and supporting teams to ensure the adoption of new digital tools and processes.
In-depth knowledge of GDPR requirements and digital ergonomics for responsible and intuitive platforms.
About Me
Over 15 years of experience in digital transformation, bridging strategic consulting and deep technical direction (PHP, Angular, Vue.js, Wordpress, etc.).
Sharing expertise as a lecturer at the University of Lorraine on website creation, CMS (Wordpress), and web programming.
1. Conception & Strategy
Defining needs, analyzing the environment, and developing the digital strategy.
2. Project Leadership
Coordination of multidisciplinary teams and project management through to production.
3. Technical Implementation
Development leadership, site redesign, and data migration, ensuring high technical standards.
4. Optimization & Support
Performance analysis (KPIs) and team support to ensure lasting success.

My experience delivers concrete results in varied environments, from very small businesses to large corporations.
Created full brand identity, responsive website with booking system, and print materials for a new beauty salon in Metz.
Designed and developed a Chrome extension for managing job applications securely and efficiently, with real-time tracking and encryption.
4-week digital audit of contract management tool, assessing security, performance, and data management, with key recommendations to strengthen efficiency and cybersecurity.
Migrated stock management data (100,000+ products) to a new system with custom PHP/SQL scripts ensuring secure and compliant transition.
Help
My scope of work and engagement details.
I cover strategy, project management, and provide technical leadership for businesses ranging from 0 to 400 employees.
I am based in the Metz, Nancy, Luxembourg area.
Absolutely. I collaborate well with design studios, development teams, and independent professionals (IT, Marketing, Communication).
Whether you need to digitize a process, redesign your website, or lead a complex project, I can help.